Hi! I'm Selene Chew. I am passionate about identifying the the needs of people, and finding design opportunities to serve their needs. I believe that experiences are not restricted to software or hardware; they include every channel between the end-user and the company. Having a background in Industrial Design, and worked with several mobile apps startups, I see great value in providing a holistic experience for end-users. I practice Lean UX and strongly believe in understanding users in the most effective way.